Posts Tagged blokdijk

13 Ways to Instantly Impress LinkedIn Connections

Remember when you first joined LinkedIn?

Perhaps you initially received an invitation to connect from a business associate… Or, perhaps you heard about the professional networking site and joined on your own… Either way, you most likely noticed a series of changes within the past 11 years of LinkedIn’s existence.

There have been numerous tips shared about how to complete your profile, add a photo, share status updates, participate in groups and of course expand your network. Now that you’ve successfully done all of that, you are probably ready to take the next step and really impress all of your connections with your professionalism, understanding of unwritten etiquette expectations, not to mention your ability to identify and share relevant information with other site members.

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So here is a list of the most up-to-date recommendations to do just that:

1)     Post riddles and jokes

2)      Post puzzles

3)      Post word jumbles and math quizzes

4)      Post lion pictures or cartoons

5)      Post same the thought, blog link or ad in several groups simultaneously

6)      Post mindless slogans such as: “hire for character, train for skill”

7)      Post IQ tests accompanied by “only 10% get this right”

8)      Post endlessly repeated cliché inspirational quotes

9)      Post eye charts

10)   Post content that would be superfluous even on Facebook

11)   Post irrelevant, off-topic content or comments in groups or discussions

12)   Post images or other content for the purpose of gathering sympathy “likes”

13)   Post any approving comments and/or sharing any of the above to further perpetuate such activity

Impressive, right? 

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Why You Shouldn’t Care About LinkedIn’s “Who’s Viewed Your Profile”

There could be any number of reasons why someone looks at your LinkedIn profile and why your profile shows up in a search.

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A few possibilities include: 

1) Nosy lookie-loos just curious about what you have going on.

2) You’ve changed something on your profile and it shows in their timeline, so they click to see the “news.”

3) A certain word or series of words exists on your profile when someone does a search.

4) People who are unsure about how to build their own profile are checking out what other people have done.

5) Recruiters sourcing for talent or contacts in certain industries or companies.

6) Job seekers looking for connections that may help them land their next gig.

7) Vendors searching for potential customers.

8) You posted a comment in a group discussion and people want to check to see if your comments are worthy of their attention and if you have any credibility to comment on the topic.

9) New LinkedIn members who you may have worked with previously just saw you in their list of people you may know.

10) Connections of other connections see that you just connected with someone else and click to see who you are.

There are plenty of other things that could be going on when someone clicks your profile or you turn up in a search. The main reason I don’t think the tally matters is that you should be concerned with people not just looking at you, but calling, emailing, InMailing or direct messaging you because they found something appealing about you or that they could benefit from.

I often encounter people experimenting with various tactics to increase that “who viewed my profile” number without taking into consideration that gaming the system is not entirely possible, nor does it make much sense to try given the constant algorithm updates. There are some very questionable practices that have unfortunately created a pattern of people doing whatever it takes to stay in view. The majority of time the action, content, sequence and arrangement is geared ONLY to attract views. For some people this is the only goal they care about and that is how they justify those techniques.

What concerns me is that other people tend to mimic these ideas and my not even understand how that looks to those viewing their profile or their activity in general. For example, there are certain people loading their profile or timeline status updates with specific content that looks suspicious to viewers who regularly search LI for particular types of talent. Sure they show up, but then what?

When I (and others like me) see these type of profiles, it is immediately obvious what is going on and I assure you just because it may fool some people, other people will think of you as the fool. If someone is noticed for doing some of those things that they think are impressive, but are in fact harmful, they may never even know. Obviously, not the kind of attention most of us want to attract!

There are plenty of legitimate methods to enhance your LinkedIn profile – to make it reflect the impressive qualities you have to offer. That should be the focus, so when someone does search or look, they like what they find.

Written by Kelly Blokdijk. As a talent optimization advisor Kelly’s professional background “Creating a Voice for Talent” includes 10+ years experience offering exceptional human resources, organization development and recruiting support to diverse organizations. 

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Forget fancy, focus on the fundamentals in your job search

If you’ve ever conducted a job search, no doubt you’ve encountered plenty of information that looked or sounded super slick. There’s a ton of advice on the topic and each day more and more experts pop up to share their version of the latest and greatest way to find a job. It all sounds fantastic, fun and fancy until you realize much of it is just a bunch of fluff.

When interacting with job seekers, I almost always spot the ones who have a tendency to go to extremes. On one side, you have the people who meander their way around, never really giving their job search their full attention or taking it as seriously as they say they do. At the other end of the spectrum are the people who latch on to every single piece of advice as if doing so will magically produce multiple dream job offers. Unfortunately, neither type of job seeker really makes the right kind of progress.

Even if you are an exceptional performer in your field, that doesn’t mean you are an expert in preparing an effective campaign related to pursuing a new opportunity. Sometimes, it makes sense to outsource things beyond your ability to someone with more specialized knowledge. It’s far less painful to seek legitimate help than to embarrass yourself through trial and error or getting caught up in habits that hurt your image.

The people who do “get it” usually skip the shiny shenanigans and buckle down for the old-fashioned basics. Here are few job search concepts that I try to help people keep in mind regardless of their career level.

Tip 1: Take the process seriously and allocate proper time, effort, energy and financial resource investments accordingly

There are no short-cuts, nor should you short-change yourself by expecting something for nothing. Getting the basics right from the start will make the job search process much more tolerable and productive. For example, despite countless catchy articles proclaiming the “death of the resume” they are still the most widely accepted and expected tool to convey information to prospective employers. Having a relevant, concisely written, error-free, achievement-focused resume is crucial to communicate one’s professional credibility and credentials.

Tip 2: Research, assess and understand your target audience and adapt your strategy, approach and customized communications (online, on paper & in person) to create the best possible impression

The most obvious sign of a person who naively follows rudimentary job search advice is that their resume, LinkedIn profile, business bio or verbal introduction looks, reads and sounds like everyone else’s. Stale, cliché phrases and repetitive, redundant vocabulary is evident from the first syllable and generously deposited throughout their career marketing communications, making the recipient feel as if they’ve seen the same message over and over. That’s because they probably have already viewed plenty of professional positioning statements describing a results-oriented, team-player with a successful track-record of expertise as a seasoned professional with 17+ years experience as an experienced, expert superstar professional. Trust me, unless you are trying to convey blah, bland and boring, your content needs to compelling and pertinent to get and keep someone’s attention.

Tip 3: Scrutinize each and every available source of information, search technique and piece of advice to ensure it makes sense for your unique situation versus following generic practices that might cause more harm than good

When I have more in depth conversations with people, they often share with me what they’ve been doing, what ideas they’ve tried and what they think is or isn’t working. Right away, it is evident when someone has been steered down the wrong path for their specific needs. They often react to my guidance and clarification with “wow, I hadn’t thought of that” or “that is a great idea and it makes perfect sense” or “thanks for letting me know how that might work against me, I won’t let that happen again.”

If you or someone you know is struggling in your job search, think about whether making some changes might help. Many job search service providers offer no cost, no pressure, no obligation initial consultations to prospective clients and those researching various support options. Put those external resources to use and learn how to decode the right blend of intelligent job search methodology for your unique circumstances.

Article by Kelly Blokdijk ~ As a Talent Optimization Coach & Consultant with TalentTalks, Kelly thrives on “Creating a Voice for Talent” by partnering with business professionals and job seekers to build competitive career marketing strategies, customized communication materials and compelling personal branding campaigns to create a lasting positive impression. TalentTalks consults with the business community on innovative, leading-edge human resource and organization development initiatives to enhance talent management, talent acquisition, corporate communications and employee engagement programs. TalentTalks routinely posts employment market and job search related content on Facebook and Twitter – fans and followers welcome!

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