brazen branding bloopers & blunders; no laughing matter

Who hasn’t chuckled at the late night TV segments where the host puts up preposterous headlines, articles and advertisements filled with typos, misspellings and unfortunate word choices? Or, perhaps you’ve channel surfed your way onto one of those silly video clip programs where people are caught in embarrassing predicaments by their “loved” ones holding a camcorder. Of course, no one can escape landing on the email distribution list of the kooky cousin or coworker with too much time on their hands and a penchant for collecting and sharing goofy signage, cartoons and other comical images.

All of these items are published and passed around for their entertainment value. Many times they do offer plenty of opportunities to have a laugh at the expense of the anonymous stranger.

While the above are humorous displays of mishaps that usually have no lasting impact, there are times when similar examples might not be so funny. Anyone who has ever had any involvement with recruiting or hiring can attest to a similar phenomenon when it comes to resumes, cover letters, online profiles or other screening tools in the process. However in this instance, the outcome of the error causes irreparable harm to a reputation when applied to a human subject in the midst of a job search or someone simply interested in being viewed as credible resource or subject-matter expert.

The concept of personal and professional branding continues to be considered an important element of a person’s career marketing package. Even the most rudimentary advice related to resume writing, building a social media profile or sending out business correspondence constantly reminds the audience to pay attention to detail and proofread thoroughly to catch and avoid mistakes.

Why then, when everyone knows you only get one chance to make a great first impression, are people so careless about how they portray themselves?

Below are several actual examples of text pulled from various materials, including resumes, bios, profiles, blogs and Website “about” sections depicting evidence of such brazen branding bloopers and blunders. The names and identifying information have been altered or removed to protect the identity of the source.

Mgr, Store Operations /Communicatons

My name if Frank

He has run many small and medium size companies and has owed a few including…

…the areas where negligence can lead to lead to significant legal judgments…

I work incredible well with people

I consider the work I have doe over the years to be of a consulative nature.

President of Some Name-Communicaitons

He has establishing sales records in organizations

I enjoy working with most people

I welcome and feedback and/or ommentary.

My name is _ and I have over 30 years Public and Private sector. I would be my priveledge in helping your firm work with _ at any level.

Barbara’s breath and scope of experience spans the _, _ and _ fields.

I can do _ for you clients.

He is been with our group since the the late 1990’s. Prior to working with our team, Evan was with a National recruitng firm.

I’m exceptionally skilled at _ the situations that I commonly encounter when helping my clients in this critical area. I have been an _ for over 30 years and have a large _ practise in south Oranga County.

Western Regiona Director

What are your reactions when you see content of this nature?

TalentTalks partners with job seekers to build competitive career marketing strategies and compelling professional branding materials to create a lasting positive impression. TalentTalks consults with the business community on innovative and customized human resource and organization development initiatives to enhance talent management, talent acquisition, corporate communications and employee engagement programs.



  1. Great article and stunning examples of what is all too common. If only job seekers realized how easy it is to stand out from the crowd with just a little effort. Thanks for pointing this out!

  2. Katherine – I guess my re-phrase of your comment would be ‘how a little MORE effort would stop you standing out from the crowd in a bad way…’
    On the odd occasions I am asked to review a resume, I see similar bad English – even if English is not your first language, you need get the spelling right and use decent grammar.

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